Improve tracking emails

Clear shipping confirmations and tracking links reduce the need for customers to ask basic delivery questions.

Add self-service tracking

A visible tracking page can answer many customers before they contact support.

Automate WISMO replies

For customers who still email, automation can identify the order and send a consistent tracking response.

Use fallback and manual review

Automation should be conservative. If the order is unclear, the system should ask for more information or leave the message for manual handling.